Singing River Health Systems is a leading hospital on the Mississippi Gulf Coast, renowned for providing exceptional patient care. When the hospital system was in search of a fresh, approachable identity, the Mad Genius team and I were called upon to help. Together, we crafted a unique brand identity that included a logo refresh, website, print collateral, icons, brand standards, brand lookbook, and other brand assets. The result was a distinctive and memorable brand that captured the essence of Singing River's commitment to high-quality patient care. Visit the Singing River website to see our work in action.