Every December, the team at Mad Genius takes on a unique project to mark the holiday season. In 2019, I had the idea to give back to our community by partnering with Webster Animal Shelter and the Cheshire Abbey rescue for "Forever Home For the Holidays." Our goal was to help place shelter dogs into their forever homes.
As part of the project, I had the opportunity to art direct a doggie photoshoot, create the logo and website design, and develop social media content. It was a fun and rewarding experience, and I was thrilled to help these adorable pups find loving homes.
The "Forever Home For the Holidays" campaign was a great success, and we're proud to have played a part in positively impacting our community. It was an honor to be recognized with a Gold Addy at the 2019 Jackson AAF Awards. Check out the website to learn more about this heartwarming campaign.